Adobe Launches Firefly AI Models for Safe Commercial Image Generation
Adobe introduces Firefly, a new family of generative AI models designed to create images and text effects directly within its popular software workflows. The company prioritizes commercial safety and creator rights by introducing a "Do Not Train" tag to protect intellectual property.
Adobe unveils Firefly, a new family of creative generative AI models that focuses on generating high-quality images and stunning text effects. The first Firefly model launches in beta specifically for commercial use, allowing businesses to safely integrate AI-generated assets into their professional projects. This new technology brings generative AI-powered tools directly into familiar workflows across Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express.
To address creator concerns about intellectual property, Adobe introduces a "Do Not Train" tag that allows artists to prevent their work from being used in future AI model training. This tag travels with the content wherever it is used, published, or stored, ensuring ongoing protection. Additionally, Adobe plans to let customers extend Firefly's training with their own creative collateral to generate assets that match their specific brand language or artistic style.
Firefly builds on Adobe's decade-long history of AI innovation through its Adobe Sensei platform, adding to existing popular features like Neural Filters in Photoshop and Content Aware Fill in After Effects. Company executives describe generative AI as the next evolution of AI-driven creativity, transforming how creators interact with their computers. The technology aims to boost both productivity and creative expression for everyone from high-end professionals to everyday content creators.