Adobe Max 2018 Highlights New Creative Cloud Apps And Features
Adobe Max 2018 brings major Creative Cloud updates, headlined by the new cloud-connected mobile and PC editing app Premiere Rush. The massive Los Angeles conference also features career insights from director Ron Howard and numerous hardware and software partner showcases.
Adobe Max 2018 takes over the Los Angeles Convention Center to unveil the latest updates across the Creative Cloud suite. The massive event kicks off with a two-and-a-half-hour keynote detailing new features, followed by hands-on labs and deep-dive training sessions. A sprawling expo hall features numerous hardware and software partners showcasing their latest integrations with Adobe's ecosystem.
The biggest video-centric reveal is Adobe Premiere Rush, a streamlined editing application designed for mobile devices and PCs. Currently available on iOS and Windows with an Android version coming later, this cloud-enabled app allows users to offload heavy processing from their local devices. Creators can easily move Rush projects into Premiere Pro for final finishing and utilize Team Projects for seamless organizational collaboration.
Beyond the software announcements, the conference offers valuable creative inspiration through a second keynote focused on career development. Attendees hear directly from successful industry professionals, including director Ron Howard, who share their personal approaches to work and life. The event also provides ample opportunities for professionals to connect, present their own workflows, and explore the ever-expanding landscape of digital media creation.