Adobe Unveils Agentic AI Assistants and Bulk Editing Tools Across Creative Cloud
Adobe introduces powerful new AI innovations at MAX 2025, including an agentic AI assistant in Photoshop and bulk image editing capabilities. These updates across Creative Cloud apps aim to save time and boost precision for creative professionals.
Adobe unveils a wide range of new AI innovations and top-tier models across its Creative Cloud applications at Adobe MAX 2025. By integrating advanced capabilities into popular apps like Photoshop, Lightroom, Premiere, and Illustrator, the company empowers creative professionals to save time and maintain greater precision and control over their projects. These updates directly address the rising global demand for creative content by automating complex workflows.
A major highlight is the new AI Assistant in Photoshop on the web, which is powered by agentic AI. This intelligent assistant allows users to chat with the tool and delegate a series of repetitive tasks, receive personalized recommendations, and access helpful tutorials. Creative professionals easily switch between these conversational interactions and traditional manual tools, ensuring they never lose ultimate creative control over their final designs.
Adobe also introduces powerful updates to Firefly Boards and Firefly Creative Production to streamline collaborative ideation and execution. New features in Firefly Boards include image upscaling and automated prompt generation to help teams move quickly from inspiration to final concepts. Additionally, Firefly Creative Production enables users to apply bulk edits to thousands of images at once, dramatically accelerating the creative production pipeline.