Adobe Unveils Agentic AI Assistants and Top Industry Models at MAX 2025
Adobe introduces conversational AI assistants and integrates leading third-party models across its creative suite to transform the ideation and production process for all creators.
Adobe unveils a suite of AI innovations at MAX 2025 that redefines the creative process for every type of creator. The company introduces conversational AI assistants powered by agentic AI directly into Express, Firefly, and Photoshop, allowing users to generate and refine content simply by describing their vision in natural language.
Creators now gain access to the industry's top AI models seamlessly integrated across Adobe's platforms. In addition to the new Firefly Image Model 5, Adobe incorporates partner models from Google, OpenAI, and Runway, alongside new Custom Models that enable users to generate assets in their own distinct artistic styles.
The updated ecosystem empowers professionals and beginners alike with new studio-quality generative audio and video tools for end-to-end production in Firefly. Meanwhile, enterprise marketing teams benefit from new GenStudio innovations that optimize their content supply chains and streamline campaign delivery at scale.