Adobe Unveils AI Tools for Personalized Customer Experiences at Cannes Lions
Adobe introduces new AI-driven innovations at Cannes Lions 2025 to help businesses deliver personalized customer experiences at scale. The new tools combine creativity, marketing, and artificial intelligence to streamline content production and orchestrate AI agents.
At Cannes Lions 2025, Adobe unveils a groundbreaking suite of product innovations that power Customer Experience Orchestration (CXO). This new approach fuses creativity, marketing, and artificial intelligence to help businesses deliver intelligent and connected customer experiences across all touchpoints. Adobe positions CXO as the natural evolution of Customer Experience Management, fulfilling the long-standing promise of true personalization at scale.
A key component of this rollout includes upgraded Adobe GenStudio offerings that streamline content production for marketing campaigns. Additionally, Adobe introduces the new Adobe LLM Optimizer, which empowers businesses to maintain relevance across AI-powered browsers and chat services. These tools work together to ensure brands reach their audiences effectively in an increasingly AI-driven digital landscape.
Adobe also launches the first live capabilities within the Adobe Experience Platform Agent Orchestrator. This feature enables businesses to build, manage, and orchestrate specialized AI agents, including Adobe's Data Insights Agent and Product Support Agent. By combining these agentic AI tools with creative workflows, Adobe equips marketing teams to craft compelling interactions in real time across millions of customers.