Amazon Announces October 13 And 14 For Delayed Prime Day Event
Amazon officially schedules its delayed Prime Day shopping event for October 13 and 14 after pushing the typical July date back due to pandemic supply chain strains. The earlier-than-usual timing kicks off the holiday shopping season and prompts retail rivals to plan competing sales.
Amazon officially schedules its delayed Prime Day shopping event for October 13 and 14, offering Prime members over one million deals across electronics, apparel, and toys. The company typically holds this marquee sales event in July but delays the celebration this year as the coronavirus pandemic causes unprecedented strain on its warehouses and logistics networks.
The shift to mid-October means the holiday shopping season starts earlier than ever, moving well ahead of the traditional Black Friday timeframe. Amazon reports that early Prime Day discounts and promotions begin launching on Monday to entice shoppers and secure new Prime subscribers during this extended retail period.
Retail rivals take notice of the adjusted calendar and begin announcing competing shopping events to draw customers away from Amazon's massive sale. Amazon Vice President of Prime Jamil Ghani states that the company spends months adjusting warehouse operations to ensure a safe and successful event for both employees and shoppers.