Amazon Confirms Prime Day 2020 Starts October 13
Amazon officially sets Prime Day 2020 for October 13 and 14, shifting the event from its usual July slot due to pandemic delays. The 48-hour sale promises the lowest prices of the year on Amazon devices.
Amazon officially announces that Prime Day 2020 takes place on Tuesday, October 13 and extends through Wednesday, October 14. The 48-hour shopping event is exclusive to Prime members, though anyone can take advantage of the 30-day free trial to participate. Amazon promises that its own devices hit their lowest prices of the year during this event and will not drop further during Black Friday.
This October timing marks a significant shift for the annual sale, which usually occurs in July. Pandemic-related delays push Prime Day much later on the calendar, causing it to overlap directly with the upcoming Black Friday and Cyber Monday shopping seasons. This clustering of major sales events gives consumers a prime opportunity to find deep discounts on popular items like laptops, 4K TVs, and AirPods.
Amazon introduces a new initiative ahead of the event to support small businesses. Customers who spend ten dollars at select small businesses on the platform receive a matching ten-dollar credit to use during Prime Day. Shoppers need to visit Amazon's dedicated small business page to find eligible purchases and earn this promotional credit before the big sale begins.