Amazon Delays U.S. Prime Day, Schedules India Event for August
Amazon officially confirms a delayed Prime Day for the United States due to pandemic-related operational shifts. The company breaks tradition by scheduling India's event for early August separately from the U.S. sale.
Amazon officially confirms that it delays Prime Day in the United States until later in the year due to the COVID-19 pandemic. In a first for the retail giant, India hosts its own standalone Prime Day event on August 6 and August 7, breaking the tradition of a simultaneous global shopping extravaganza.
The pandemic drastically alters Amazon's business needs as lockdowns cause a massive surge in online orders. The company already hires over 175,000 additional workers to handle the unprecedented demand for household staples and medical supplies, making the usual summer sales boost largely unnecessary.
Reports of a delay circulate for months, with recent rumors pointing to an October timeframe for the U.S. event. While Amazon promises a 2020 Prime Day for American customers, it remains silent on the exact dates and whether other international markets will align with the rescheduled U.S. sale.