Amazon Expands Prime Day to 48 Hours for 2019 Event
Amazon extends its annual Prime Day shopping event to a full 48 hours this July, featuring over one million deals worldwide.
Amazon hosts its longest Prime Day ever by expanding the annual shopping event to a full 48 hours this year. The sale starts at midnight on Monday, July 15 and runs through July 16, featuring over a million deals worldwide. Amazon promises the biggest Prime Day discounts on its own Alexa devices to date, a strategy that consistently draws massive crowds and breaks sales records.
To kick off the announcement, Amazon immediately puts a Toshiba 43-inch Fire TV Edition Smart TV on sale for $179.99. The company also drops the price of Jordan Peele's film "Us" to $2.99 and releases 24 new JoJo Siwa products. These early promotions set the stage for the massive two-day event.
Beyond electronics, the extended sale includes limited-time offers, exclusive product launches, and entertainment collaborations across Prime Video, Amazon Music, and Twitch. Shoppers find unique items like a special-edition Schwinn electric bike, a limited-edition FEED tote, and customized Levi's denim created with celebrities. Amazon also highlights new third-party Alexa-compatible devices like Jabra wireless headphones and iOttie car mounts.