Amazon's HQ2 Search Reportedly Driven by Bezos Rivalry With Musk
A new report suggests Jeff Bezos pursues the massive HQ2 project primarily out of competitive envy toward Elon Musk. The controversial headquarters search ultimately faces intense public backlash and ends in failure.
Bloomberg reports that Jeff Bezos drives the highly publicized Amazon HQ2 search largely out of a desire to compete with Elon Musk's ambitious space ventures.
Bezos reportedly envies the massive public excitement and attention that Musk generates through SpaceX, prompting the Amazon CEO to seek a similarly grand and attention-grabbing real estate project.
The resulting headquarters hunt creates a chaotic national bidding war that ultimately backfires, as intense public and political scrutiny forces Amazon to abandon its original plan for a massive New York campus.