Apple Acquires PullString to Boost Siri and Voice App Development
Apple purchases PullString, the startup behind talking Barbie and voice design tools, to enhance its Siri and HomePod ecosystem.
Apple acquires PullString, a startup originally known as ToyTalk, to strengthen its voice technology strategy. Founded by former Pixar executives, PullString creates voice experience design tools and powers talking toys like Barbie and Thomas The Tank Engine in partnership with Mattel. The startup raises $44 million since its launch in 2011 and currently holds a valuation of $160 million.
This acquisition aims to help Apple close the gap with Amazon Alexa and Google Assistant, as Siri currently lags behind in voice recognition, utility, and developer ecosystem. By integrating PullString's Converse platform, Apple provides developers with easier tools to visually map out conversations and build voice products. This move also allows Apple to build an in-house catalog of speech-activated toys and games for kids to compete in the connected living room.
PullString shifts its focus to developer tools in 2016 after facing criticism over child privacy concerns regarding its Hello Barbie product. The startup insists its security measures prevent hacking and protect children's voice recordings. It remains unclear whether PullString's existing products for Amazon and Google platforms will stay available following this Apple acquisition.