Apple Acquires Texture to Expand Digital Magazine Subscription Offerings
Apple signs an agreement to buy Texture, the popular digital magazine subscription service that offers unlimited access to over 200 publications. The acquisition highlights Apple's ongoing commitment to supporting quality journalism and beautifully designed content.
Apple signs an agreement to acquire Texture, a digital magazine subscription service that provides unlimited access to over 200 popular titles for a single monthly fee. The service allows users to read entire issues of their favorite magazines and discover new content that matches their specific interests. By bringing Texture into its ecosystem, Apple expands its digital media offerings significantly.
Eddy Cue, Apple's senior vice president of Internet Software and Services, expresses enthusiasm about the acquisition and praises the impressive catalog of magazines from leading publishers. He emphasizes that Apple remains committed to quality journalism from trusted sources and wants to help magazines continue producing engaging, beautifully designed stories for users. Texture CEO John Loughlin also shares his excitement, stating that Apple is the perfect home for the award-winning app.
Since its launch in 2010, Texture establishes itself as the leading multi-title subscription service for reading widely popular magazines on the go. The app earns notable recognition from the Apple App Store editorial team in 2016, securing a spot in the annual Best Of selections that celebrate the most innovative apps and games for iOS users. The current owners of Texture, which include major media companies like Condé Nast, Hearst, and Meredith, fully support this transition.