Apple Blocks Microsoft xCloud and Cloud Gaming From iOS Devices

Apple confirms it prohibits cloud gaming services like Microsoft xCloud from the iOS App Store, requiring each game to submit to individual reviews. Microsoft criticizes the decision as unfair, pointing out that Apple does not apply the same rules to streaming video or music apps.

07 Aug 2020 • 1 min read

Apple officially bans cloud gaming services like Microsoft xCloud and Google Stadia from the iOS App Store. The company enforces a strict guideline that requires every individual game within a cloud catalog to submit to a separate review process. Apple insists this rule protects customers and maintains a fair playing field for all developers.

Microsoft strongly criticizes the ban, calling Apple the only general-purpose platform that denies consumers access to cloud gaming and game subscription services. Microsoft accuses Apple of hypocrisy for treating gaming apps differently than streaming apps like Netflix or Spotify, which do not require individual reviews for every piece of content.

Apple defends its stance by arguing that games are interactive unlike movies or music, which creates specific consumer expectations regarding in-app payments and age ratings. Despite the App Store blockade, Apple points out that developers can still reach iPhone and iPad users through web browsers like Safari.

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