Apple Debuts iPhone 17, Watch Series 11, and AirPods Pro 3 in Stores Worldwide
Apple launches its newest generation of devices, including the iPhone 17 family and Apple Watch Series 11, at retail locations globally. The company also celebrates the grand opening of its first store in Downtown Detroit.
Apple debuts its latest hardware lineup at retail locations across the globe on Friday, September 19. The new release includes the entire iPhone 17 family, featuring the standard iPhone 17, the all-new iPhone Air, and the iPhone 17 Pro and Pro Max models. Alongside the smartphones, customers find the Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and the AirPods Pro 3 on store shelves.
Excited shoppers gather at flagship locations like Apple Fifth Avenue in New York, where CEO Tim Cook and retail chief Deirdre O’Brien greet the first buyers. Apple team members provide personalized shopping support to help customers navigate carrier offers, trade in old devices, and set up their new products. Similar launch day celebrations take place at major retail spots in London, Mumbai, Shanghai, and Sydney.
In addition to the global product rollout, Apple marks a major retail expansion by opening its very first Apple Store in Downtown Detroit. Customers from across Michigan visit the new location to join in the milestone celebration and purchase the newly released devices. Shoppers who prefer to buy from home can also order the entire new lineup through the Apple Store app or the company's website.