Apple Debuts Redesigned Fifth Avenue Store Alongside Global iPhone 11 Launch
Apple officially releases the iPhone 11, iPhone 11 Pro, and Apple Watch Series 5 at retail locations worldwide. The global launch coincides with the grand reopening of the completely reimagined Apple Fifth Avenue store in New York City.
Apple releases the iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, and Apple Watch Series 5 at retail stores across the globe. Customers line up early to purchase the latest devices as they go on sale at 8 a.m. local time. The highly anticipated global launch brings Apple's newest smartphones and smartwatches to fans around the world.
In New York City, the launch coincides with the grand reopening of the iconic Apple Fifth Avenue location. The store undergoes a complete reimagining that features an updated glass cube and a brighter, more expansive interior. Now nearly double its previous size, the revamped space welcomes its first visitors alongside special performances like Memoji Karaoke by Broadway stars.
Apple CEO Tim Cook and other executives greet the first customers entering the newly designed Fifth Avenue store. The spectacular New York reopening shares the spotlight with other flagship locations, including Apple Champs-Élysées in Paris and Apple Marunouchi in Tokyo. These premium retail spaces celebrate the worldwide availability of Apple's newest hardware lineup.