Apple Launches Vision Pro Headset in US Stores Amid High Demand
Apple officially releases its first new product in seven years, the $3,499 Vision Pro mixed reality headset, at retail locations across the US. CEO Tim Cook greets eager customers while the company offers in-store demos to showcase the device.
Apple officially launches the Vision Pro mixed reality headset in stores across the United States, marking the tech giant's first major product release in seven years. CEO Tim Cook celebrates the arrival at the flagship New York City store by shaking hands and taking selfies with around 200 eager customers who line up hours before the 8 a.m. opening.
The highly anticipated device carries a base price of $3,499, but the total cost reaches up to $4,600 when buyers add necessary accessories. To help users navigate the clunky face-worn computer, Apple provides a nearly 10-minute guided tour on its website alongside first-come, first-served private demos at retail locations.
Cook calls the headset the most advanced consumer electronics device ever created and champions its blend of virtual and augmented reality as the future of computing. Now, Apple faces the challenge of proving that this expensive and bulky technology genuinely transforms how people communicate and collaborate in their daily lives.