Apple Shifts Focus at WWDC 2025 With Targeted AI Upgrades
Apple steps back from massive AI hype at WWDC 2025 to focus on its new "Liquid Glass" design, but still rolls out handy AI features like screen-aware Visual Intelligence and a motivational workout coach.
Apple takes a more subtle approach to artificial intelligence at WWDC 2025, shifting its primary focus away from major Apple Intelligence launches to highlight a fresh "Liquid Glass" aesthetic and updated operating systems. However, the tech giant still introduces several practical AI-driven tools designed to improve everyday user experiences across its ecosystem.
A significant upgrade comes to Visual Intelligence, which now analyzes content directly on the iPhone screen rather than just the physical environment. Users can search for items they see in social media apps using Google Search or ChatGPT, while a new ChatGPT integration brings anime, oil painting, and watercolor styles to Image Playground.
Apple also debuts an AI workout coach called Workout Buddy that uses text-to-speech to provide real-time encouragement and post-run stats summaries. Additionally, a new live translation feature powered by Apple Intelligence brings real-time text and voice translation to Messages, FaceTime, and standard phone calls.