Apple TV+ Arrives November 1 at $4.99 Monthly, Free Year With New Devices
Apple sets a November 1 launch date for its streaming service, undercutting competitors with a $4.99 per month price tag. Customers who purchase new Apple hardware receive a full year of access for free.
Apple officially reveals that its highly anticipated streaming service, Apple TV+, launches on November 1 for $4.99 per month across more than 100 countries. This competitive pricing undercuts major rivals like Disney+ and Netflix, making it an affordable option for families seeking premium content through the Apple TV app on various devices.
In a surprise move, Apple CEO Tim Cook announces that customers who purchase any new Apple device starting September 10 receive a full year of the service for free. This hardware bundle strategy aims to rapidly grow the subscriber base and drive hardware sales as the company enters the crowded streaming market.
The platform rolls out with a star-studded lineup of original shows featuring celebrities like Jennifer Aniston, Steve Carell, and Reese Witherspoon. While only a selection of programs debuts on day one, Apple promises to add new content monthly, with future expansion to web browsers, Samsung smart TVs, and platforms like Roku and Amazon Fire TV.