Apple Vision Pro Marks Company's First Major Product Category Since Apple Watch
Apple Vision Pro is a high-end mixed reality headset that uses 3D tracking and camera passthrough to blend digital content with the real world. It stands as Apple's first completely new product category since the Apple Watch.
Apple Vision Pro is a head-worn mixed reality computer that represents Apple's first major new product category since the Apple Watch. Released in early 2024, the device uses advanced 3D tracking and camera passthrough technology to blend digital content seamlessly with the user's physical environment. Users navigate this spatial computing experience through intuitive inputs like eye tracking, hand gestures, and voice commands.
The headset features impressive technical specifications, including dual OLED displays that deliver approximately 3660 by 3200 pixels per eye. It runs on visionOS, a specialized operating system based on iPadOS, and is powered by Apple's M2 or M5 chips paired with a dedicated R1 processor to handle real-time sensory input. The device also includes an external curved lenticular OLED screen called EyeSight that shows the user's eyes to people nearby.
As a premium device with an introductory price of $3,499, the Vision Pro includes 16 GB of unified memory and offers storage options ranging from 256 GB to 1 TB. It relies on a tethered external battery pack to power its high-resolution displays, spatial audio speakers, and array of cameras and microphones. The system supports traditional peripherals like Bluetooth keyboards and game controllers alongside its native gesture controls.