Apple Vision Pro Preorders Sell Out in Minutes, Delaying Shipments to March
Apple's $3,499 Vision Pro headset sells out its initial 80,000 unit supply within 15 minutes of preorders opening. While online delivery dates slip to early March, customers may still find units in physical retail stores on the February 2 launch day.
Apple opens preorders for its highly anticipated Vision Pro headset, and the $3,499 device sells out its initial supply in just 15 minutes. Shipping estimates for online orders quickly slip from the February 2 launch date to early March. Analyst Ming-Chi Kuo estimates that Apple produces only 60,000 to 80,000 units for this initial launch, generating nearly $300 million in revenue if the entire batch sells out.
The Vision Pro represents Apple's first entry into a new product category in nearly a decade, aiming to bring spatial computing to the masses. The headset features dual high-resolution micro-OLED displays that combine for 23 million pixels, offering wide color, high dynamic range, and Dolby Vision support. Despite rave reviews about the visuals from early demo participants, the hefty price tag and limited availability keep the device out of reach for most consumers.
Even though online preorders sell out rapidly, customers still have a chance to purchase the headset on launch day. Apple likely holds back some inventory for physical retail stores in the United States, mirroring a strategy the company used during the iPhone 15 launch last fall. Shoppers who visit Apple Stores on February 2 or that weekend may successfully secure a Vision Pro despite the depleted online stock.