Arm Drives AI Innovation and Partnerships at CES 2025
Arm showcases its latest AI and automotive technologies at CES 2025, highlighted by a major multiyear partnership with the Aston Martin Aramco Formula One Team. The collaboration aims to advance AI computing in motorsport while promoting STEM inclusivity.
Arm makes a significant impact at CES 2025 in Las Vegas by highlighting its dedication to driving technology innovation in the age of AI. The event features groundbreaking products and announcements that promise to transform various industries, from autonomous driving to consumer tech markets. Arm-based technology remains at the core of these advancements, demonstrating the company's pivotal role in shaping the future of intelligent computing.
The biggest announcement from Arm at the event is a landmark multiyear partnership with the Aston Martin Aramco Formula One Team, naming Arm as their Official AI Compute Platform Partner. This collaboration uses Arm's compute platform to drive advancements in AI and computing to push the boundaries of performance on and off the track. Beyond racing, the partnership focuses on accelerating equity and inclusivity in STEM and motorsport, with F1 Academy Head Jessica Hawkins serving as an Official Arm Ambassador to empower the next generation of engineers and innovators.
In addition to the Formula One partnership, Arm plays a central role in pioneering innovations with NVIDIA at the trade show. During Jensen Huang's keynote, NVIDIA highlights how Arm's technology is essential to its latest AI-based solutions for next-generation consumer and commercial vehicles. Arm CPU cores continue to serve as a foundational element in NVIDIA's expanding ecosystem of automotive and AI technologies.