AWS Unveils Amazon Q, a Customizable AI Assistant for Businesses

Amazon launches Amazon Q, a generative AI assistant tailored to connect with company data and streamline everyday work tasks. The new tool keeps corporate information secure by ensuring customer content never trains the underlying AI models.

Amazon Web Services introduces Amazon Q, a new generative AI-powered assistant designed specifically for workplace environments. This tool connects directly to a company's information repositories, code, data, and enterprise systems to help employees solve problems, generate content, and take action. By adapting to existing user identities, roles, and permissions, Amazon Q delivers relevant and personalized interactions for every individual.

Business users easily complete everyday tasks by interacting with Amazon Q through simple natural language prompts. For example, a marketing manager asks the assistant to transform a press release into a blog post or draft a promotional email. The AI searches through connected company content, such as internal style guides, to ensure the generated output perfectly matches the organization's brand standards.

Security and privacy remain top priorities in the design of Amazon Q. AWS guarantees that it never uses customer content from Amazon Q to train the underlying foundation models, which means sensitive corporate data stays completely private and secure. The assistant offers user-based plans that provide features and pricing tailored precisely to how different employees utilize the product in their daily workflows.

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