Black Friday Online Spending Hits Record $7.4 Billion as Shoppers Embrace Mobile
Black Friday online spending reaches a record $7.4 billion, driven by a surge in mobile shopping and higher average order values. Analysts now expect Cyber Monday to break another record with $9.4 billion in sales.
Black Friday shoppers spend a record $7.4 billion online, making it the second largest internet shopping day in history. The average order value reaches $168, marking a nearly 6 percent increase from last year and setting a new Black Friday record. Consumers increasingly use their smartphones to find deals rather than waiting in physical lines.
Thanksgiving Day online spending also hits a record high of $4.2 billion, representing a 14.5 percent increase from the previous year. Popular items this holiday weekend include Disney's "Frozen 2" toys, video games like FIFA 20, and electronics such as Apple AirPods and Samsung TVs. Furthermore, Small Business Saturday sees strong momentum with online sales up 18 percent compared to last year.
The overall 20 percent jump in online activity shows that consumers feel comfortable buying larger discounted items without visiting physical stores. While retailers like Target and Walmart thrive in the digital space, traditional chains like Kohl's, Gap, and Macy's struggle to keep up. Adobe Analytics projects Cyber Monday to shatter all previous records with an expected $9.4 billion in online revenue.