Bluesky Cracks Down on Impersonation as New Users Flock to Platform

Bluesky updates its impersonation policy and expands its moderation team to combat fake accounts. The platform also promises new identity verification tools beyond domain handles.

30 Nov 2024 • 1 min read

Bluesky adopts a stricter approach to impersonation and handle-squatting as celebrities and influencers flock to the platform. The company updates its policies to remove fake accounts quickly and quadruples its moderation team to handle a massive backlog of user reports.

Unlike traditional platforms, Bluesky currently lacks a standard verification badge and relies on custom domain handles to prove identity. To solve user confusion over parody and official accounts, the company works behind the scenes to help high-profile individuals set up these verified domains while requiring fan accounts to clearly label themselves.

CEO Jay Graber acknowledges the need for better identity tools and indicates the platform explores additional verification options. The company plans to introduce new ways for users to verify their identities beyond domain verification and hopes to share more details shortly.

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