BMW Showcases AI and Augmented Reality Innovations at CES 2024
BMW highlights the digital customer experience at CES 2024 by unveiling new infotainment features, generative AI for its voice assistant, and augmented reality passenger experiences.
BMW focuses on the digital customer experience at CES 2024 by unveiling new infotainment features for its current vehicle lineup. The automaker demonstrates its leadership in future mobility by allowing attendees to interact directly with cutting-edge development projects on the show floor.
Attendees have the unique opportunity to remotely drive a BMW iX across the Silver Lot at the exhibition grounds. Inside the vehicle, passengers discover the potential of augmented reality glasses, which integrate seamlessly with the car's interior to provide an immersive and interactive journey.
The company also highlights the power of its Intelligent Personal Assistant, which now utilizes generative artificial intelligence to act as a comprehensive vehicle expert. This upgraded AI capability allows drivers to engage in more natural, conversational interactions to control vehicle functions and access information.