BMW Showcases Generative AI and Remote Parking Tech at CES 2024
BMW highlights the future of digital mobility at CES 2024 by introducing augmented reality glasses integration, teleoperated parking, and advanced generative AI for voice assistants.
BMW focuses on the present and future of in-car digital experiences at CES 2024 in Las Vegas. The automotive brand showcases new infotainment products for its current vehicle lineup while simultaneously demonstrating forward-thinking development projects that redefine mobility.
Attendees at the event experience exciting new technologies firsthand, including the ability to teleoperate a BMW iX remotely around the exhibition site. Passengers also get to test the potential of augmented reality glasses during a simulated journey, demonstrating how mixed reality enhances the driving environment.
Additionally, BMW introduces a new generative AI capability for its BMW Intelligent Personal Assistant, making voice interactions more intuitive and natural. The company also expands its ConnectedDrive Store with new apps, bringing even more video streaming and gaming options to current vehicle models.