Digital Identity Firm Proxy Acquires Smart Ring Maker Motiv
Proxy purchases Motiv to combine digital key card technology with advanced smart ring hardware. The deal shifts Motiv's focus away from fitness tracking toward biometric identity and physical access.
Digital identity company Proxy acquires smart ring maker Motiv this week, bringing together two seemingly different technology platforms. While Motiv earns recognition for packing fitness tracking capabilities into a tiny ring, Proxy specializes in replacing physical key cards with smartphone-based digital access for homes and businesses.
The acquisition makes sense when looking at Motiv's recent hardware upgrades, which include NFC payments, lost phone tracking, and two-factor authentication through gait monitoring. Motiv states that the demand for its technology increases as physical keys and passwords rapidly give way to secure biometric identity verification in both physical and digital worlds.
The deal marks the end of Motiv's online ring sales, though the app remains available for download and partner retailers continue to sell existing stock. Proxy expresses strong commitment to the smart ring form factor, stating its plan to bring digital identity signals to rings for the first time and revolutionize how people interact with the physical world.