Disney Announces $12.99 Monthly Streaming Bundle to Rival Netflix
Disney bundles its upcoming Disney+ service with ESPN+ and ad-supported Hulu for $12.99 per month. This combined price directly matches Netflix's standard U.S. plan while saving customers roughly $5.
Disney reveals a new $12.99 monthly bundle that combines its upcoming Disney+ streaming service with ESPN+ and ad-supported Hulu. This combined price directly matches the cost of Netflix’s standard United States plan and offers customers a $5 discount compared to paying for all three services individually. CEO Bob Iger shares this pricing strategy during the company's third-quarter earnings call.
The standalone Disney+ service launches on November 12 at a price of $6.99 per month. Subscribers to the platform immediately gain access to a massive library of content from the Disney-Fox acquisition, including the first two Star Wars trilogies, recent Marvel films, "The Simpsons," and classic Disney animated features.
Beyond its extensive back catalog, Disney actively develops exclusive original programming to attract new subscribers. This lineup of original content features highly anticipated projects like "The Mandalorian" Star Wars spin-off and several new television series set within the Marvel universe.