Disney Reveals Disney+ Pricing, Launch Date, and Content Lineup
Disney announces that its ad-free Disney+ streaming service launches in the US on November 12 for $6.99 per month. The platform features a massive library of beloved franchises and exclusive original series.
Disney outlines its direct-to-consumer streaming strategy at its investor day, highlighting the upcoming Disney+ service. The platform launches in the United States on November 12 at a price of $6.99 per month. Unlike Hulu and ESPN+, Disney+ operates entirely ad-free and relies solely on subscription revenue, though executives suggest a discounted bundle of all three services is likely.
The app prototype organizes content around major brands like Disney, Pixar, Marvel, Star Wars, and National Geographic. Users find a vast library of existing films available for offline viewing, including the complete Disney Signature Collection and numerous Marvel and Star Wars titles. The service also becomes the exclusive streaming home for "The Simpsons."
Beyond legacy content, Disney produces high-profile original series for the platform. Marvel creates new shows that connect directly to its cinematic universe, while Star Wars fans receive "The Mandalorian" and a "Rogue One" prequel series. International audiences see a global rollout across North America, Europe, Asia-Pacific, and Latin America continuing throughout 2021.