Elon Musk Launches Public Feud With Apple Over Ads and App Store Access
Elon Musk publicly attacks Apple for cutting advertising spending and threatening to remove Twitter from the App Store. The conflict jeopardizes a vital revenue stream and access to over a billion mobile devices.
Elon Musk starts a risky public war with Apple by accusing the iPhone maker of slashing its Twitter advertising and threatening to remove the social network from the App Store. He openly questions whether Apple hates free speech and criticizes the tech giant's app store fees, setting the stage for a major corporate clash.
This confrontation targets a company that remains absolutely vital to Twitter's survival, as Apple consistently ranks as one of the platform's top advertisers with annual spending well over $100 million. Furthermore, Apple controls the App Store, which serves as an essential gateway for Twitter to reach more than 1.5 billion devices globally.
Despite the immense risk, Musk holds some leverage by framing the dispute as a battle for free speech to rally his loyal fanbase. His criticisms of Apple's app store fees also align with growing frustrations among software developers and global regulators, giving him a strategic advantage in this high-stakes tech feud.