Elon Musk Replaces Twitter's Iconic Bird Logo With X

Twitter officially rebrands to "X" as owner Elon Musk replaces the platform's iconic bird logo, marking the latest major shift since his $44 billion takeover. The famous bird imagery disappears as the new X branding takes over the company's headquarters and online presence.

Musk explains that the new X logo aims to embody the imperfections that make people unique, and he shares a dramatic video of the new symbol flickering to life. The web address x.com already redirects to the social media platform, though the core website and app retain much of their original layout for now.

This sweeping rebrand follows Musk's decision to change the company name to X Corp. in April and coincides with new restrictions on direct messages for unverified users. The changes arrive as the platform faces growing competition from Meta's new app, Threads, which quickly gains millions of users.

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