Epic Games Parodies Apple's 1984 Ad in Fight Over Fortnite
Epic Games releases a parody video of Apple's famous 1984 commercial to protest the removal of Fortnite from the App Store. The short film features a Fortnite avatar destroying a monitor displaying a Big Brother-like figure.
Epic Games releases a short film that directly parodies Apple's iconic 1984 commercial to protest the removal of Fortnite from the App Store. The video intentionally uses the original 4:3 aspect ratio and features a Fortnite avatar throwing a unicorn-shaped hammer at a monitor displaying a Big Brother-like figure that clearly represents Apple.
The parody video displays on-screen text stating that Epic defies the App Store monopoly and that Apple blocks Fortnite from a billion devices in retaliation. Epic calls on viewers to join the fight to stop 2020 from becoming 1984, ending the clip with the hashtag #FreeFortnite.
While longtime Apple users recognize the reference to Ridley Scott's famous Super Bowl ad, the message is likely lost on many younger Fortnite players. Separate from this video campaign, Epic officially files a lawsuit against Apple over the app store restrictions.