Facebook Reveals Ad Partner Details in New Transparency Update
Facebook updates its "Why am I seeing this?" ad feature to show exactly which marketing partners upload and share user contact information.
Facebook rolls out a new transparency feature that reveals exactly how advertisers obtain and use personal contact information. Starting February 28th, the "Why am I seeing this?" button displays not just the brand behind an ad, but also whether the brand or a third-party agency uploaded the user's phone number or email address.
This update shows users the specific timeline of when their contact info is uploaded and when access is shared between marketing partners. The added visibility helps users understand the source of targeted ads and enables them to adjust their behavior to protect their privacy.
The change also helps Facebook identify agencies or developers that upload contact info without proper consent. By quietly announcing this update on the Facebook Advertiser Hub Page, the social network takes a subtle step toward rebuilding user trust amid ongoing concerns about data exploitation.