Facebook Struggles to Find Social VR Success Despite Hardware Gains

Facebook debuts Facebook Horizon as its latest attempt to crack social VR, but the company's lack of progress in this arena remains a glaring weakness.

27 Sep 2019 • 1 min read

Facebook reveals Facebook Horizon at Oculus Connect as its newest push into social virtual reality, aiming to prove that the time is now for VR adoption. While the company expresses strong confidence in its hardware advancements, its track record for in-headset social networking remains surprisingly weak.

Oculus CTO John Carmack openly admits that the company's past social VR attempts are embarrassing, pointing to a long string of failed or sunsetted apps like Oculus Rooms and Facebook Spaces. Horizon attempts to break this cycle by offering a massive multiplayer online world where users can socialize and build shared environments using visual coding.

Despite Facebook's dominance in traditional social networking, the tech giant does not show a clear advantage over smaller game studios in mastering social VR. The current pre-alpha state of Horizon suggests the company is still years away from building a truly massive online community, though they plan to launch a beta early next year to gather user feedback.

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