FTC Applies Existing Consumer Protection Rules to Artificial Intelligence
The Federal Trade Commission is taking a leading role in regulating artificial intelligence by applying its existing rules against deceptive and unfair business practices to modern AI products.
The Federal Trade Commission takes a leading role in regulating artificial intelligence as the technology transforms how people interact with the world. The agency asserts that its existing authority to police deceptive and unfair business practices fully applies to modern AI products and platforms.
Instead of creating entirely new laws for artificial intelligence, the FTC applies its traditional consumer protection and competition frameworks to this emerging technology. The agency enforces these standards through various mechanisms, including reports to Congress, business guidance, press releases, and direct enforcement actions.
This approach means that companies developing or deploying AI solutions face the same legal standards regarding truthfulness and fairness that govern all other commercial products. The FTC actively oversees this nascent sector to ensure that the rapid advancement of AI does not harm consumers or violate antitrust laws.