Global Black Friday Online Sales Hit Record $74.4 Billion
Black Friday online spending reaches a new global high of $74.4 billion, fueled by strong US consumer demand. US shoppers alone spend over $10 billion in a single day for the first time.
Global online spending reaches a record $74.4 billion on Black Friday, marking a 5 percent increase compared to last year. In the United States alone, consumers spend an estimated $10.8 billion according to Adobe, while Salesforce reports a higher US figure of $17.5 billion. This continued momentum follows a record-breaking Thanksgiving day that saw $33.6 billion in global online purchases.
US shoppers push Black Friday spending past the $10 billion milestone for the first time, reflecting a significant shift from traditional in-store shopping to digital platforms. At peak hours between 10 a.m. and 2 p.m. Eastern, consumers snap up bargains at a staggering rate of $11.3 million per minute. This robust 10 percent year-over-year growth in the US outpaces the broader e-commerce growth rate of 6 to 8 percent seen in the third quarter.
The slightly lower global growth rate highlights that Black Friday remains primarily a US-driven marketing event, despite efforts by online retailers to expand its reach internationally. Analysts note that increased consumer comfort with mobile shopping and AI chatbots provides strong tailwinds for future online growth. Platforms like Shopify and Stripe track these real-time transactions with futuristic dashboard animations, utilizing data from billions of global consumers to calculate these massive sales figures.