Google Rebrands Bard to Gemini, Launches Dedicated App and Premium Subscription
Google renames its Bard chatbot to Gemini and releases a new Android app alongside a $19.99 monthly subscription for its most advanced AI model. The rebrand reflects a broader company push to build comprehensive AI agents for everyday productivity.
Google renames its Bard chatbot to Gemini and releases a new dedicated Android app, while iOS users access the tool through the existing Google app. This major rebrand unifies the chatbot with the suite of AI models that power it, marking a significant step in the company's ongoing artificial intelligence strategy. The changes roll out immediately in over 150 countries and territories, though the service remains limited to English for now.
The tech giant introduces a premium subscription tier priced at $19.99 per month through its Google One storage service, granting power users access to Gemini Ultra 1.0. Existing Google One subscribers receive this advanced model access bundled with their current storage plans. Google also offers a two-month free trial to encourage users to test the capabilities of its most powerful AI model.
This strategic shift highlights Google's deep commitment to developing true AI agents that go beyond simple chat interactions. Company leadership, including CEO Sundar Pichai, emphasizes a long-term vision of building AI tools that complete complex tasks on behalf of users. Furthermore, the Gemini name now extends to enterprise products, with Duet AI for Workspace and Google Cloud rebranding to Gemini for Workspace and Gemini for Google Cloud.