Google Unveils $100 AI Ultra Plan and Cuts Top Tier Price at I/O 2026
Google introduces a new $100 AI Ultra subscription tailored for developers and power users while dropping its highest tier from $250 to $200 per month. The updated plans include massive storage increases, priority access to new agent platforms, and a 24/7 AI assistant.
Google introduces a new $100 per month AI Ultra subscription designed specifically for developers, technical leads, and advanced creators. This new tier includes a 5X higher usage limit in the Gemini app compared to the Pro plan, integration with Gemini 3.5 Flash for rapid testing, and 20TB of cloud storage. Subscribers also receive a YouTube Premium individual plan and priority access to Google Antigravity, the company's new agent-first development platform.
In addition to the new entry point for AI Ultra, Google reduces the price of its top-tier AI Ultra plan from $250 to $200 per month. This flagship tier retains its impressive 20X higher usage limit than the Pro plan, ensuring heavy users get maximum value. The price drop makes Google's most powerful artificial intelligence capabilities more accessible to businesses and individuals who require extensive computing resources.
Both AI Ultra tiers gain access to Gemini Spark, a 24/7 AI agent that connects various Google products to automate complex tasks on the user's behalf. Currently available only in the United States, this digital assistant aims to handle busywork so users focus on more important activities. These updates represent a significant expansion of Google's premium AI offerings as competition in the artificial intelligence subscription market intensifies.