Instagram Plans AI Video Editing Tools Powered by Meta Movie Gen
Instagram head Adam Mosseri previews new generative AI tools that let creators modify video appearances and backgrounds using simple text prompts. The features, powered by Meta's Movie Gen model, are expected to launch next year.
Instagram head Adam Mosseri announces upcoming generative AI features that allow creators to alter almost any aspect of their videos using simple text prompts. Powered by Meta's Movie Gen AI model, these tools enable users to change outfits, modify backgrounds, and add accessories seamlessly. Mosseri shares that the company wants to give video creators more power to realize their ideas directly within the social app.
The preview demonstrates impressive capabilities, such as transforming a background into a snowy landscape and turning Mosseri into an animated puppet version of himself. While these demonstrations look clean and polished, it remains unknown if the final user-facing tools deliver the exact same quality upon release. Meta originally unveiled the Movie Gen model in October, highlighting its ability to generate and edit videos from basic text inputs.
These upcoming Instagram tools show Meta competing directly with similar AI models from rivals like OpenAI's Sora and Adobe's Firefly video generator. The features are expected to roll out sometime next year, marking a significant expansion of AI capabilities for everyday social media creators. This integration signals a major shift in how users approach video production on popular social platforms.