Intel Bets on New AI Chips and Robotics to Fuel Major Comeback
Intel unveils its Core Ultra Series 3 chip at CES to defend its PC market dominance while expanding into AI-powered robotics. The chipmaker relies on this new hardware and strong political backing to reverse years of market share losses.
Intel unveils its Core Ultra Series 3 chip at the CES tech conference as the centerpiece of a major turnaround strategy under CEO Lip-Bu Tan. The new processor powers over 200 upcoming PC designs and focuses on extending battery life while enhancing everyday AI tasks like coding agents and video conferencing. Despite holding a dominant 71% share of the PC chip market, the company faces growing pressure from rivals like AMD and Apple.
To secure its future, Intel looks beyond traditional laptops and aims to embed its new chips into robots and other edge devices. Jim Johnson, head of Intel's client computing group, explains that the space between personal computers and the cloud offers almost infinite growth opportunities for AI. This strategic pivot shows Intel's commitment to catching up with competitors who currently lead in mobile and artificial intelligence hardware.
The company's comeback plan also benefits from powerful political support, as a recent meeting with President Donald Trump highlights Intel's role in domestic manufacturing. This backing arrives at a critical time for the tech giant, which cut 15% of its workforce last year and experienced an 18% drop in stock value over the past five years. With a historic investment from the administration and a fresh product lineup, Intel hopes to reclaim its position as the undisputed leader of the semiconductor industry.