Meta Launches AI App and Vibes Video Feed Across Europe
Meta expands its standalone AI app to Europe, featuring Vibes, a new feed for creating and sharing AI-generated short videos. The app also serves as a central hub for managing Meta AI glasses and accessing the company's conversational assistant.
Meta expands its standalone AI app to Europe, offering a centralized hub for chatting with the Meta AI assistant, managing AI-enabled glasses, and exploring a brand new feature called Vibes. This dedicated app builds upon the existing AI integrations found in Facebook, Instagram, Messenger, and WhatsApp, providing a single destination for users to experiment with AI-powered tools. The company designs this experience to invite both newcomers and seasoned creators to play and make unique content.
At the core of this European launch is Vibes, a dynamic feed focused entirely on short-form, AI-generated videos. Users create these videos using imaginative text prompts, and they easily remix content from others by adding new visuals, layering music, or adjusting visual styles. The feed displays content from creators and communities, and it grows more personalized over time to match individual interests. Since its initial launch in the US, media generation within the app jumps more than tenfold, highlighting the massive popularity of this social creation space.
Beyond the Vibes feed, the app provides an intuitive interface for accessing the Meta AI assistant through natural text conversations. Users ask for quick information, seek creative inspiration, or generate and animate images with just a few words. Created videos and images flow seamlessly across the Meta ecosystem, allowing users to post directly to the Vibes feed, send content to friends, or cross-post to Instagram and Facebook Stories and Reels.