Meta Launches Muse AI Agent, Asking Consumers for Deeper Trust
Meta is unveiling Muse, its most ambitious consumer AI product to date, just under two weeks after agreeing to an $18 billion multistate settlement over social media harms. Muse is a personal AI agent available in the U.S. that helps users with everyday tasks and projects, representing a major bet on what comes after the chatbot era. Unlike AI assistants that answer questions or serve as companions, Muse focuses on AI that can actually take actions on a user's behalf.
Muse works by connecting to apps and services in a user's daily workflows, including email, calendars, payments, health and fitness apps, smart home devices, dining, shopping, and events. The agent can send emails, book travel, lower bills, fill out forms, create plans, turn recipe reels into grocery lists, send party invitations, and make purchases using Link by Stripe for checkout, which includes purchase protections. Users opt in to each app connection one at a time, and Muse can connect to services without built-in integrations through public APIs or the browser.
Muse is powered by Meta's AI model, Muse Spark, and is available on the web at muse.ai, through iOS and Android apps, and via WhatsApp chats, with AI glasses support coming soon. The service is free to start but requires a payment card, with two paid tiers at launch: Power at $20 per month and Maximum at $100 per month as usage grows. The big question is whether consumers are willing to trust Meta with more of their personal information than ever before, given the company's recent legal troubles.