Meta Launches Standalone AI App to Challenge ChatGPT

Meta releases a dedicated artificial intelligence app powered by its Llama model, directly competing with ChatGPT and other leading AI assistants.

Meta unveils a standalone artificial intelligence app powered by its Llama model, marking a direct challenge to ChatGPT and other AI competitors. The new application features a Discover feed that displays how other users interact with the tool and offers helpful prompts for newcomers. This release confirms earlier reports and intensifies the ongoing arms race among major tech companies developing digital assistants.

The tech giant already integrates Meta AI into its existing platforms like Facebook, Instagram, WhatsApp, and Messenger as a default search feature. With roughly 700 million monthly active users as of January, CEO Mark Zuckerberg expresses confidence that 2025 is the year a personalized AI assistant reaches over 1 billion people. He expects Meta AI to become that leading assistant globally.

This launch follows similar moves by competitors like Google with Gemini and xAI with Grok, and coincides with Meta's inaugural LlamaCon developer event. Investors watch closely for signs that Meta's massive AI investments, including up to $65 billion in infrastructure spending this year, deliver immediate business impact ahead of the company's first-quarter earnings report.

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