Meta Smart Glasses Outsell Traditional Ray-Bans in European Stores Without AI
Ray-Ban Meta smart glasses become the top-selling product in 60% of Ray-Ban stores across Europe, the Middle East, and Africa, despite lacking AI features in the EU. The strong sales prompt Meta and EssilorLuxottica to extend their partnership into the next decade.
Ray-Ban Meta smart glasses outsell traditional Ray-Ban frames in 60% of stores across Europe, the Middle East, and Africa. EssilorLuxottica CFO Stefano Grassi shares this milestone during a recent earnings call, noting that the smart wearable serves as a major driver for the eyewear company's overall sales.
These strong sales occur even though Meta delays the rollout of multimodal AI features in Europe due to unclear regulatory guidelines. Consumers seem eager to buy the glasses for their built-in cameras and speakers rather than waiting for artificial intelligence capabilities to arrive in their region.
The unexpected early success of the Ray-Ban Meta glasses plays a likely role in Meta extending its partnership with EssilorLuxottica well into the next decade. Meta plans to introduce its full suite of AI features to European users eventually as it works through the regulatory requirements.