Meta Unveils Vibes, a Short-Form Video Feed Relying Entirely on AI Content
Meta launches "Vibes," a new TikTok-style feed where every video consists entirely of AI-generated content. The feature allows users to create and remix AI videos, drawing widespread criticism and confusion from the public.
Meta introduces "Vibes," a new short-form video feed inside the Meta AI app and on meta.ai that features exclusively AI-generated content. Similar to TikTok or Instagram Reels, this feed displays a continuous stream of bizarre AI videos, such as fuzzy creatures jumping on cubes or an ancient Egyptian woman taking a selfie. Users browse through this algorithmically personalized content, which relies entirely on artificial intelligence rather than traditional human creators.
The new feature allows users to generate videos from scratch or remix existing clips directly within the app. Before sharing, creators can add new visuals, layer music, and adjust various visual styles. Once finished, users can post their AI creations to the Vibes feed, send them via direct message, or cross-post them to Instagram and Facebook Stories and Reels. Meta's chief AI officer notes that the company partners with Midjourney and Black Forest Labs for this early version while developing its own internal models.
Public reaction to the announcement is overwhelmingly negative, with top comments calling the feature unwanted AI slop. This move strikes many observers as puzzling, as it directly contradicts Meta's recent promises to crack down on unoriginal content and encourage authentic storytelling. The launch ultimately reflects Meta's aggressive strategy to revamp its AI efforts and compete with rivals like OpenAI and Google, even if it means flooding its own platforms with highly criticized artificial content.