Meta's Threads App Hits 100 Million Users in Record Five Days
Instagram's new text-based app Threads reaches 100 million signups in just five days, surpassing ChatGPT's previous growth record. The real challenge for the Twitter rival now involves retaining these users while adding missing features.
Instagram’s text-based app Threads reaches 100 million signups in just five days, establishing itself as the fastest-growing consumer app in history. Instagram head Adam Mosseri confirms this incredible milestone, noting that the rapid adoption feels unbelievable. The app initially attracts 10 million users within its first seven hours and hits 30 million by the next morning.
This staggering growth easily surpasses the previous record set by OpenAI’s ChatGPT, which takes nearly two months to reach 100 million monthly users. Notably, Threads achieves this massive user base without even launching in the European Union due to privacy regulations. Mark Zuckerberg and his team view this explosive start as simply a race to the starting line rather than a finished product.
Despite the early success, keeping users engaged presents a significant challenge for the Twitter rival. The platform currently lacks several standard features, including a functional web interface, post search, direct messages, hashtags, and a dedicated "Following" feed. Meta also promises future integration with the ActivityPub protocol to join the decentralized fediverse, but until these missing elements arrive, Threads must rely on its massive initial momentum to prove its long-term staying power.