Meta's Threads App Rapidly Gains Users as Twitter Faces Existential Threat
Meta's new Threads app surpasses 100 million users in less than a week, causing a noticeable drop in Twitter traffic and raising serious doubts about Twitter's survival.
Meta's new social media app Threads surpasses 100 million users in less than a week, marking a staggering milestone that highlights the app's immediate popularity. This rapid adoption puts Threads on pace to quickly overtake Twitter's total audience size and poses a significant threat to the struggling platform.
As Threads experiences explosive growth, internet traffic analysts report noticeable declines in Twitter usage over the past few days. Twitter already faces severe challenges, including mass layoffs, frequent service disruptions, and an exodus of top advertisers, making this new competition especially damaging.
The dramatic shift in user activity underscores the massive risk Meta poses to Twitter's business and raises urgent questions about how Twitter can stem its losses. The escalating rivalry even prompts Twitter to threaten legal action against Meta, though the sheer scale of Threads' early success speaks for itself.