Microsoft Announces Bing ChatGPT Event Amid Google AI Reveal
Microsoft schedules an in-person event to showcase new projects, heavily hinting at a ChatGPT-powered Bing update just after Google unveils its rival Bard AI.
Microsoft hosts an in-person event on February 7 to share progress on exciting projects, and all signs point to a major Bing integration with ChatGPT. CEO Satya Nadella leads the presentation at 10 a.m. PT, though the company confirms that the event does not include a public livestream.
This announcement arrives just minutes after Google reveals Bard, its own chatbot-style AI for Search, highlighting a fierce new rivalry in the search engine market. Microsoft seemingly times its reveal to counter Google, as the company holds deep investments in OpenAI and reportedly prepares to embed ChatGPT directly into Bing.
Leaked previews from last week already show a revamped Bing that answers queries through a chat box while citing sources. This upcoming integration looks remarkably similar to Google's Bard, and Microsoft likely restricts access to this AI-enhanced search experience at launch.