Musk Delays Twitter Blue Relaunch Amid Impersonation Concerns

Elon Musk pauses the $7.99 Twitter Blue verification rollout until the platform successfully prevents fake accounts from impersonating brands and public figures. He also hints at upcoming features like encrypted messages and reports record user growth.

21 Nov 2022 • 1 min read

Elon Musk puts the relaunch of Twitter Blue on hold until the platform successfully stops impersonation. The initial rollout of the $7.99 paid verification system creates utter chaos, as bad actors quickly weaponize the blue checkmark to pretend to be major corporations, celebrities, and government officials.

One fake account impersonating the pharmaceutical company Eli Lilly causes significant real-world damage by falsely announcing that insulin is now free. This single deceptive tweet generates millions of views before its removal and directly contributes to a 4.37% drop in the company's stock price, prompting Musk to halt the feature.

Musk states that Twitter will probably use different colored checkmarks to distinguish organizations from individuals in the future. He also shares plans for upcoming features like encrypted direct messages and video calls, while claiming that Twitter hits an all-time high of 259.4 million daily active users despite growing competition from alternative social platforms.

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