Natural Language Processing Emerges as Essential AI Investment for Businesses

Natural language processing takes center stage as the most visible form of AI, with experts predicting rapid enterprise adoption. Companies must invest in these communication tools to avoid falling behind and missing out on major productivity gains.

Natural language processing leads the AI revolution as the most visible and popular form of artificial intelligence. Machines make huge leaps in recognizing and understanding language, allowing them to communicate with humans through text chats and smart speakers like Amazon Echo. This technology taps into one of the most fundamental forms of intelligence to transform how people interact with devices.

Up to a quarter of all companies integrate virtual customer assistants or chatbots into their customer service operations by 2020, according to Gartner. Voice and bot interfaces pervade the enterprise beyond consumer-facing applications, with tools like Microsoft Cortana helping business users process information by voice. Hidden work orchestration bots also manage various types of automation throughout organizations.

NLP stands as arguably the most essential solution for companies to invest in, as businesses that ignore this trend risk becoming laggards and missing significant productivity gains. Customers embrace smart assistants at an unexpected rate, which forces companies to adopt text analytics and speech-to-text technologies. Large organizations need to explore deep learning and machine learning to customize these tools for specific industry verticals.

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